Global Growth

The International Sports Alliance (ISA) has launched ISA Europe AB, its new European headquarters in Stockholm, Sweden. The hub will drive athlete development, safety programs, and federation partnerships across Europe. Key priorities include integrating BrainSafe, Riddell, and GameBreaker safety solutions, expanding athlete camps and combines, scaling the ISA Athlete Network for U.S. and global recruiting, and delivering grant-backed support models for federations. This launch positions Europe as a cornerstone of ISA’s global mission to build safer, smarter, and more sustainable sports ecosystems.