Global Growth

The International Sports Alliance (ISA) has launched ISA Europe AB in Stockholm, Sweden, as its new European headquarters. The hub will lead athlete development, safety programs, and federation partnerships. Focus areas include BrainSafe, Riddell, and GameBreaker integration, expanded camps and combines, the ISA Athlete Network, and grant-backed federation support. This launch establishes Europe as a core pillar of ISA’s global mission to build safer, smarter, and more sustainable sports ecosystems.