International Sports Alliance Launches ISA Europe AB in Stockholm

International Sports Alliance Launches ISA Europe AB in Stockholm

Stockholm, Sweden – October 3, 2025 – The International Sports Alliance (ISA), a global leader in athlete development, safety innovation, and international sports infrastructure, has officially launched ISA Europe AB, establishing its European headquarters in Stockholm, Sweden.

ISA Europe AB will operate as the strategic hub for ISA’s continental initiatives, strengthening athlete pathways, federation collaboration, and equipment distribution. This expansion enables ISA to scale programs that integrate safety, education, and performance with long-term sustainable business models.

“Launching ISA Europe AB marks a major step in our mission to transform sports in Europe,” said Jordan Genmark Heath, Founder & CEO of ISA. “With centralized operations in Stockholm, we are building the infrastructure needed to support federations, universities, and athletes at scale, while ensuring that safety and opportunity remain at the core of everything we do.”

ISA Europe AB’s priorities include:

• Safety Ecosystem – Integrating BrainSafe, Riddell, and GameBreaker to deliver advanced safety technologies and certified protective equipment.
• Athlete Development – Expanding ISA camps, combines, and performance programs across universities, schools, and academies.
• Digital Pathways – Scaling the ISA Athlete Network to connect European athletes with U.S. colleges, professional opportunities, and global recruiting pipelines.
• Federation Support – Delivering turnkey, grant-backed models that provide federations with access to equipment, governance solutions, and sustainable growth frameworks.

The establishment of ISA Europe AB underscores ISA’s commitment to building a global sports ecosystem that prioritizes athlete health, access, and opportunity. With Europe positioned as a cornerstone of ISA’s international expansion, the new headquarters will drive innovation and partnerships that elevate sports participation across the continent.

Contact

Email: toby@internationalsportsalliance.com
Website: www.internationalsportsalliance.com

About International Sports Alliance (ISA)

The International Sports Alliance (ISA) is a global platform advancing athlete safety, development, and opportunity. Operating across Europe, the Caribbean, and North America, ISA delivers integrated solutions in athlete protection, performance development, digital recruiting, and federation support. ISA’s scalable models empower federations, institutions, and athletes worldwide to compete safely and sustainably.