ISA Joins Swedish Chamber’s Ecosystem Exchange in London

ISA Joins Swedish Chamber’s Ecosystem Exchange in London

ISA reinforced its commitment to advancing athlete safety and sustainable sport by participating in Ecosystem Exchange: Life Sciences 2025, hosted by the Swedish Chamber of Commerce for the UK and supported by Freeths LLP in London.

Why the UK Matters for ISA

The UK is a strategic focus for ISA because of its elite-level sport environment, progressive healthcare systems, and demand for intelligent technologies that enhance player welfare.

ISA’s UK approach includes:

• Partnering with sports federations, academic institutions, and healthtech innovators
• Introducing Brainsafe’s AI platform into elite and grassroots programs
• Supporting UK policy alignment for safer, more sustainable sports environments through evidence-based advocacy and smart infrastructure

Stronger Together

Representing ISA at the event was Toby Lettman, Chief Operating Officer and Head of Europe. Joining him was Justus Bejnö, CEO of Brainsafe, ISA’s strategic partner specializing in AI-powered concussion diagnostics and impact analytics. Brainsafe attended as one of the invited scaleups.

Driving Innovation in Sports Safety

“By partnering with Brainsafe, we are bringing real-time AI insights to the forefront of sports safety across Europe. Events like this, hosted by the Swedish Chamber of Commerce and supported by Freeths, are essential for driving meaningful collaboration between sport, health, and technology. ISA is proud to be part of this movement, helping to reshape the future of athlete welfare through innovation and partnership.” - Toby Lettman, COO & Head of Europe

Highlights from the Exchange

Hosted at Freeths LLP, the event gathered eight leading Swedish scaleups in digital health, medtech, diagnostics, and biopharma. Key takeaways included:

• Increased UK–Nordic collaboration to address global health and safety challenges
• Panels and presentations offering insight into successful UK market entry
• A shared commitment to scalable, AI-driven solutions that align with ISA’s mission to protect and empower athletes

What’s Next for ISA in the UK

SA is launching pilot initiatives across the UK that will incorporate Brainsafe’s AI-driven concussion diagnostics, real-time impact analysis, and athlete education programs.

We’re seeking new partners ready to make their sports organizations safer, more sustainable, and future-ready, from grassroots teams and universities to professional clubs.

Closing Section:

‍Connect with ISA at internationalsportsalliance.com or contact Toby Lettman directly at toby@internationalsportsalliance.com.