ISA and Flag Football Jamaica Partner to Elevate Athlete Safety and Olympic Pathways

ISA and Flag Football Jamaica Partner to Elevate Athlete Safety and Olympic Pathways

A landmark partnership will strengthen player safety, development, and Olympic opportunities for Jamaican athletes as flag football prepares for LA2028.

Jamaica has world-class athletes and a thriving flag football community

Shared Values and Vision

ISA and Flag Football Jamaica (FFJ) are coming together to build a safe, sustainable, and world-class flag football ecosystem in Jamaica and across the Jamaican diaspora. This partnership aligns FFJ with ISA’s player-first philosophy, emphasizing safety innovation, AI-powered performance technology, and grassroots development.

The collaboration will bring enhanced coaching education, advanced cognitive safety programs, elite player development camps, and clear Olympic pathways for Jamaican athletes.

Both Toby Lettman, COO and Head of Europe at ISA, and Olanzo Jarrett, President of FFJ, share a connection as alumni of the Edmonton Elks of the Canadian Football League. Jarrett is also a two-time NCAA champion with The University of Toledo.

" Jamaica has world-class athletes and a thriving flag football community. We're excited to partner with FFJ to help create a safer, smarter, and more competetive environment for Jamaican athletes" said Toby Lettman, CEO & Head of Europe.

Brainsafe Integration

While flag football is non-contact, cognitive safety and injury prevention are still top priorities. A cornerstone of the partnership is the integration of BrainSafe, an advanced cognitive safety and concussion management platform. BrainSafe’s AI-powered monitoring, education, and cognitive health tracking will be embedded across FFJ programs to set a new safety standard.

Key Initiatives

• Integrating ISA’s safety and development frameworks into FFJ’s national programs
• Launching national and diaspora-based elite development camps
• Promoting Jamaican ID Camps to scout and prepare top athletes for LA2028
• Deploying BrainSafe’s AI-powered cognitive safety platform across FFJ programs
• Building structured Olympic pathways for Jamaican athletes in flag football
• Providing coaching education and certification programs centered on player-first development
• Supporting grassroots initiatives to grow the sport inclusively and sustainably

Looking Ahead

" For over a decade, our team has been passionately running grassroots programs in Jamaica, and our diaspora football community is thrilled to rise up and represent our nation,” said Olanzo Jarrett, President of Flag Football Jamaica.

ISA invites forward-thinking federations and organizations worldwide to collaborate in building a safer, smarter, and more inclusive future for all forms of the game.